Where’s a superhero to save the Earth when

Where’s a superhero to save the Earth when you need one?

 

Gaia, the goddess of nature is the great mother of all. With her powers, no one and nothing can stop her from being the hero in the quest to save the Earth. When it comes to protecting the environment, Gaia is here.

 

 

 

Gaia Lekas was born in Crete, Greece’s largest island. Her parents were avid swimmers and professors at the University of Crete. Both of her parents were passionate about social justice and environmental issues. For this reason, they gave their daughter the name “Gaia” meaning “earth”- the goddess of nature in Greek mythology. Gaia’s father was a marine biologist and her mother taught environmental studies and was the coach of the university’s swim team.

Gaia loved swimming and by the time she was in college, she was the fastest swimmer on the team. Gaia was an average girl and did not get into much trouble, until the day she saw a tourist polluting the water near her home; this changed her life forever. Crete was becoming a paradise for tourists and travelers who came to the island for vacations. These tourists and foreigners polluted the water and some of them remained permanently, becoming horrible fishermen, depleting the fish in the sea.

One night, Gaia went out to swim with a knife and tried to cut the fish nets to let them free. However, her leg got stuck and she started to drown. While under water, many chemicals from the foreigner’s boat fell on her. Many people never saw Gaia again. Her friends in Crete thought she had died in that accident, but she didn’t. Only her parents knew what truly happened to her.

After the accident, Gaia grew a mermaid tail and the chemicals gave her supernatural powers. The chemicals were not tested before and they did not have any effect on the fish but it changed Gaia forever. Gaia now lives in the sea and uses her powers to suck the oil and other chemicals out of the sea, without harming the animals. She sucks the oil and turns it into floating marine and freshwater plants, which clean up the water and provide a source of food to the endemic fish. She has cleared tons of waste throughout various oceans to create these floating plants. These floating plants have absorbed many tons of greenhouse gases from the face of the earth. This has in turn been very helpful in monitoring the melting ice caps. Her parents now can only see her when they go out to swim and she always has special gifts for them from the depths of the ocean whenever she meets them.

 

Nike Basketball | Kobe Bryant:

#COUNTONKOBE

http://www.youtube.com/watch?v=shx0iu-TC6w

The Ad that I chose to write about is the Nike Kobe Bryant shoe commercial that displays a campaign called COUNTONKOBE. The TV commercial features images from nature and the world side-by-side with images of Kobe doing work. The ad is roughly 60 seconds long being centered on things that are most likely to happen, “ the sun shines, grass growing, the world turning, rain falling and Kobe scoring.”  The Ad begins with a female British narrator describing how the world works and how Kobe daily routine is as part of the world’s working process. Each image is matched with a sentence using rhymes and alliteration to create the effect of power and speed. Power was also portrayed in the choice of music.

Kobe Bryant goes by the nickname “Black Mamba “ one of the most deadly snakes on this earth. In the Ad, Kobe sneakers features snake attributes that represent low, light and quick. The Tagline for the ad is to count on Kobe, as in himself as the player and his sneakers. Nike is targeting a huge audience of basketball fans of all ages because any one who watches the game knows who Kobe Bryant is and how he has changed the game. Nike uses a unique strategy in its advertisement by story telling how good this product actually works. With these sneakers you can own the basket, and every other obstacle in this world. The message that Nike reveals is after 17 years in the league; Bryant’s drive to dominate and constantly improve his game is part of the world’s natural order. “This is the way it was. This is the way it is. This is the way it will be. Count on Kobe.”